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Flyers & Leaflets


Which information should the flyers contain and where are they distributed? These two basic questions need answering when choosing the right flyer size. Fitting into any pocket, small sizes such as A7 or pocket format are ideal to give away in the street. You may go bigger at the point of sale, e.g. the bakery, hair salon or other stores. A5 or A4 flyers provide you with a lot of space to explain your message. To stand out even more, we recommend DL or DL Maxi flyers to advertise an event for example. Online flyer printing is a great marketing tool for any occasion. The most popular flyer printing dimensions here are A5 and A6.

The most common flyer sizes:

Flyer size Size in mm Required pixels at 300 dpi
A852 x 74 mm614 x 874 px
A774 x 105 mm874 x 1240 px
A6105 x 148 mm1240 x 1748 px
A5148 x 210 mm1748 x 2480 px
A4210 x 297 mm2480 x 3508 px
A3297 x 420 mm3508 x 4961 px
DL105 x 210 mm1240 x 2480 px


Art print paperis the most commonly used paper type in flyer printing. Its smooth surface reflects light better than other paper types and yields crisp colours that make images come alive.Recycled paperachieves a less vibrant colour finish, but is an environmentally friendly alternative. Plastic filmprovides the advantage of being printed with UV curing inks, making the flyers water- and oil-resistant and hence perfect for outdoor flyer campaigns. Which paper you choose ultimately depends on your flyers' purpose and where you intend to use them.


In online flyer printing, the paper weight, i.e. the density of the paper, is decisive for the flyer's feel. Thick, high-quality card stock gives the impression of strength and longevity. What is more, the good opacity prevents show through of text and graphics when printing on both sides. Card stock weighing between 135gsm and 300gsm is particularly well suited for classic flyer printing. Inserts can be less thick, ideally between80gsm and 250gsm.


Can I customize the size of my flyers?

You can customize the width (721 cm) and height (931 cm) of flyers printed on both sides.

Which paper types are best suited for flyers?

Thanks to its brilliant colour reproduction, glossy coated art paper is ideal for flyers where the focus is on the design. If you prefer a less elegant appearance with reduced reflection, you should choose matt art paper. To subsequently write or stamp on the flyers, we recommend uncoated papers, such as offset or recycled paper. To create rain-proof flyers, choose plastic film. If you need very sturdy flyers, cardstock is the right choice. An optional finish is available for selected paper types to add protection and create a special look for your creative project.

What is the bleed for flyers?

A 2 mm bleed must be observed for flyers. After printing, the flyers are cut to the final format. The bleed serves as tolerance for possible trimming differences. You should also pay attention to the safety margin: Important information should be at least 4 mm away from the final trim size.
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