{"id":7319,"date":"2018-08-29T12:06:55","date_gmt":"2018-08-29T10:06:55","guid":{"rendered":"https:\/\/www.onlineprinters.ie\/magazine\/?p=7319"},"modified":"2025-05-19T10:49:01","modified_gmt":"2025-05-19T08:49:01","slug":"pop-up-tower-advertising-tower-exhibition-system","status":"publish","type":"post","link":"https:\/\/www.onlineprinters.ie\/magazine\/pop-up-tower-advertising-tower-exhibition-system\/","title":{"rendered":"Pop-up towers: advertising in all directions"},"content":{"rendered":"<p>Banners in all sizes and variations are popular advertising displays at exhibitions. Pop-up towers make an excellent addition to any display setup by providing 360\u00b0 visibility. In this tutorial, we will explain what is important when using this 2\u00a0m + advertising tower and how to design it.<!--more--><\/p>\n<p>The tower is 2.25\u00a0m high and has a diameter of 64\u00a0cm, providing an area of nearly 5\u00a0sqm to get your marketing message across. It can be set up in no time without any tools. Magnetic pop-up towers stand out from the standard range of exhibition displays.<\/p>\n<p>The design area of the pop-up tower consists of three identically sized printed PVC panels. The panels are mounted to the tower frame using magnetic strips and locks to yield a smooth and virtually seamless advertising area.<\/p>\n<p><a href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/2-pop-up-tower_Design-area.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image alignnone wp-image-11066 size-full\" src=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/2-pop-up-tower_Design-area.jpg\" alt=\"Diagram showing three vertical gray panels side by side, resembling a Pop-up tower, with the ONLINEPRINTERS logo above. The width is labeled 201.6 cm and the height is labeled 283.6 cm. The background is dark gray.\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/2-pop-up-tower_Design-area.jpg 1280w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/2-pop-up-tower_Design-area-300x169.jpg 300w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/2-pop-up-tower_Design-area-768x432.jpg 768w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/2-pop-up-tower_Design-area-1024x576.jpg 1024w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/2-pop-up-tower_Design-area-696x392.jpg 696w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/2-pop-up-tower_Design-area-1068x601.jpg 1068w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/2-pop-up-tower_Design-area-747x420.jpg 747w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p>PVC with or without lamination is used as printing substrate. It produces crisp and clear colours and can be wiped clean easily with a cloth and warm water.<\/p>\n<h3>Key data of the pop-up tower:<\/h3>\n<ul>\n<li>Collapsible frame made of matt black aluminium with hinges and magnetic locks<\/li>\n<li>Three printed panels 67.2\u00a0cm wide and 223.6\u00a0cm high<\/li>\n<li>Total size of the printed area: 223.6 x 201.6\u00a0cm<\/li>\n<li>Substrate: 350\u00a0\u03bcm PVC (satin-gloss) or 440\u00a0\u03bcm PVC with lamination<\/li>\n<li>Weight: approx. 16.5\u00a0kg<\/li>\n<li>Delivered in a trolley with a separate compartment for the printed panels<\/li>\n<\/ul>\n<h2>Pop-up tower design tips<\/h2>\n<p><a href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/3-pop-up-tower_Design-tips.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image alignnone wp-image-11067 size-full\" src=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/3-pop-up-tower_Design-tips.jpg\" alt=\"Three-panel wall art featuring snowy mountains, a lake, and autumn trees with labeled dimensions: 201.6 cm wide and 223.6 cm tall\u2014perfect as a backdrop beside your pop-up tower; OnlinePrinters logo at the top on a dark background.\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/3-pop-up-tower_Design-tips.jpg 1280w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/3-pop-up-tower_Design-tips-300x169.jpg 300w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/3-pop-up-tower_Design-tips-768x432.jpg 768w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/3-pop-up-tower_Design-tips-1024x576.jpg 1024w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/3-pop-up-tower_Design-tips-696x392.jpg 696w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/3-pop-up-tower_Design-tips-1068x601.jpg 1068w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/3-pop-up-tower_Design-tips-747x420.jpg 747w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p>When designing the pop-up tower, you have to bear the shape in mind: It is cylindrical with a circular base area. Due to the curved surface of the pop-up tower, the observer only sees a part of tharound the tower, the observer has to circle it.<\/p>\n<p><a href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/4-pop-up-tower_Logo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image alignnone wp-image-11068 size-full\" src=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/4-pop-up-tower_Logo.jpg\" alt=\"A window decal design featuring mountain scenery, autumn trees, and a circular LOGO area\u2014201.6 cm wide by 223.6 cm high\u2014on a dark background with ONLINEPRINTERS at the top, perfect for enhancing your pop-up tower display.\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/4-pop-up-tower_Logo.jpg 1280w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/4-pop-up-tower_Logo-300x169.jpg 300w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/4-pop-up-tower_Logo-768x432.jpg 768w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/4-pop-up-tower_Logo-1024x576.jpg 1024w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/4-pop-up-tower_Logo-696x392.jpg 696w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/4-pop-up-tower_Logo-1068x601.jpg 1068w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/4-pop-up-tower_Logo-747x420.jpg 747w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p>The tripartite design area provides some orientation here. The background design can easily stretch across the whole of the canvas. The three panels can be used as natural boundaries between parts of the design to account for the curvature.<\/p>\n<p><a href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/5-pop-up-tower_Logo-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image alignnone wp-image-11069 size-full\" src=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/5-pop-up-tower_Logo-2.jpg\" alt=\"A three-panel wall mural, ideal as a pop-up tower backdrop, displays a scenic mountain and lake view with autumn trees. Horizontal lines and a circle labeled LOGO are at the top. Dimensions: 201.6 cm wide by 223.6 cm tall.\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/5-pop-up-tower_Logo-2.jpg 1280w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/5-pop-up-tower_Logo-2-300x169.jpg 300w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/5-pop-up-tower_Logo-2-768x432.jpg 768w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/5-pop-up-tower_Logo-2-1024x576.jpg 1024w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/5-pop-up-tower_Logo-2-696x392.jpg 696w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/5-pop-up-tower_Logo-2-1068x601.jpg 1068w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/5-pop-up-tower_Logo-2-747x420.jpg 747w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<div class=\"custom-background custom-background-dos\">\n<h3>Design idea: Visual property as an eye-catching element<\/h3>\n<p>You can deliberately use the curved shape of the area for your purposes to draw the attention of your (prospective) customers and partners and make them curious about your brand.<\/p>\n<\/div>\n<h2>Designing a pop-up tower for an exhibition<\/h2>\n<p>Now let&#8217;s get started with the design. We create a clean and reduced design for an exhibition stand.<\/p>\n<h3>Step 1: Download template<\/h3>\n<p><a href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/6-pop-up-tower_Template.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image alignnone wp-image-11070 size-full\" src=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/6-pop-up-tower_Template.jpg\" alt=\"Screenshot of Adobe InDesign showing a blank document with three vertical columns marked by light blue guides, ideal for designing a pop-up tower display. Toolbars and panels are visible around the workspace.\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/6-pop-up-tower_Template.jpg 1280w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/6-pop-up-tower_Template-300x169.jpg 300w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/6-pop-up-tower_Template-768x432.jpg 768w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/6-pop-up-tower_Template-1024x576.jpg 1024w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/6-pop-up-tower_Template-696x392.jpg 696w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/6-pop-up-tower_Template-1068x601.jpg 1068w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/6-pop-up-tower_Template-747x420.jpg 747w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p>We will use the InDesign template available on the &#8220;Details&#8221; tab of the product page of the pop-up tower in the online shop. It includes all the settings we need for our artwork file: The final format is 201.6 x 223.6\u00a0cm. Adding the circumferential bleed, this yields an artwork size of 202.0 x 224.0\u00a0cm.<\/p>\n<p><a href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/7-pop-up-tower_Template-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image alignnone wp-image-11071 size-full\" src=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/7-pop-up-tower_Template-2.jpg\" alt=\"A screenshot of Adobe InDesign shows a blank document with visible margins and guides\u2014ideal for designing projects like a pop-up tower. Toolbars line the top and left, with rulers and an empty white workspace ready for creativity.\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/7-pop-up-tower_Template-2.jpg 1280w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/7-pop-up-tower_Template-2-300x169.jpg 300w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/7-pop-up-tower_Template-2-768x432.jpg 768w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/7-pop-up-tower_Template-2-1024x576.jpg 1024w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/7-pop-up-tower_Template-2-696x392.jpg 696w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/7-pop-up-tower_Template-2-1068x601.jpg 1068w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/7-pop-up-tower_Template-2-747x420.jpg 747w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p>Open the template in InDesign to start the design process. The trim line is represented by guides. The additional guides on the right and left indicate the safety margin. Important information such as text and logos should be positioned at some distance to the trim edges.<\/p>\n<h3>Step 2: Design the area<\/h3>\n<p><a href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/8-pop-up-tower_Design-area.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image alignnone wp-image-11072 size-full\" src=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/8-pop-up-tower_Design-area.jpg\" alt=\"A screenshot of Adobe InDesign shows a blank black document with three vertical blue guide lines dividing the page into three columns, ideal for designing a pop-up tower. The workspace displays standard toolbars and panels.\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/8-pop-up-tower_Design-area.jpg 1280w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/8-pop-up-tower_Design-area-300x169.jpg 300w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/8-pop-up-tower_Design-area-768x432.jpg 768w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/8-pop-up-tower_Design-area-1024x576.jpg 1024w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/8-pop-up-tower_Design-area-696x392.jpg 696w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/8-pop-up-tower_Design-area-1068x601.jpg 1068w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/8-pop-up-tower_Design-area-747x420.jpg 747w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p>Now fill the design area completely with a black background as the basis of the minimalistic design.<\/p>\n<p><a href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/9-pop-up-tower_Company-logo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image alignnone wp-image-11073 size-full\" src=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/9-pop-up-tower_Company-logo.jpg\" alt=\"Screenshot of Adobe InDesign with a poster design saying \u201cWork Hard Dream Big\u201d in bold orange and white text on a black background, blue guides, and a logo at the bottom\u2014perfect for showcasing on a Pop-up tower display.\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/9-pop-up-tower_Company-logo.jpg 1280w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/9-pop-up-tower_Company-logo-300x169.jpg 300w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/9-pop-up-tower_Company-logo-768x432.jpg 768w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/9-pop-up-tower_Company-logo-1024x576.jpg 1024w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/9-pop-up-tower_Company-logo-696x392.jpg 696w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/9-pop-up-tower_Company-logo-1068x601.jpg 1068w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/9-pop-up-tower_Company-logo-747x420.jpg 747w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p>The next step is our company logo which is positioned in the lower third of the middle print panel. It is combined with our campaign slogan: LET\u2019S WORK HARD AND DREAM BIG! The campaign slogan uses Helvetica font and a trendy Brush font. The colour design is based on the Onlineprinters corporate colours black and orange.<\/p>\n<p><a href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/10-pop-up-tower_Design.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image alignnone wp-image-11074 size-full\" src=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/10-pop-up-tower_Design.jpg\" alt=\"A computer screen displays a design program with a black poster reading LETS WORK HARD AND DREAM BIG in bold orange and white text, ideal for a pop-up tower. The handle @onlineprinters and blue guidelines are visible at the bottom.\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/10-pop-up-tower_Design.jpg 1280w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/10-pop-up-tower_Design-300x169.jpg 300w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/10-pop-up-tower_Design-768x432.jpg 768w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/10-pop-up-tower_Design-1024x576.jpg 1024w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/10-pop-up-tower_Design-696x392.jpg 696w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/10-pop-up-tower_Design-1068x601.jpg 1068w, https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2018\/06\/10-pop-up-tower_Design-747x420.jpg 747w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p>The result is a simplistic pop-up tower design which emphasizes the message of our campaign slogan.<\/p>\n<h3>Step 3: Export the artwork as PDF<\/h3>\n<p>Thanks to our template, exporting the artwork as a PDF file is a breeze. Press <span class=\"shortcut\">Ctrl<\/span> + <span class=\"shortcut\">E<\/span> to open the Export dialog box and click <span class=\"guideline\">Export<\/span>. All required export settings are preloaded in the template.<\/p>\n<p>Have fun designing this XXL advertising tower.<\/p>\n<h2>How to set up the pop-up tower:<\/h2>\n<div style=\"width: 100%; height: 0; padding-bottom: 100%; position: relative;\"><iframe loading=\"lazy\" class=\"giphy-embed\" style=\"position: absolute;\" src=\"https:\/\/giphy.com\/embed\/3oKIPsfqEBNsklvqdq\" width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><a href=\"https:\/\/giphy.com\/gifs\/messesystem-messesysteme-pop-up-tower-3oKIPsfqEBNsklvqdq\">via GIPHY<\/a><\/p>\n<div class=\"custom-background-grey\">\n<h3>Credits:<\/h3>\n<p><span style=\"font-size: 10pt;\">Designed and presented by media designer Christoph Ullrich.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Banners in all sizes and variations are popular advertising displays at exhibitions. Pop-up towers make an excellent addition to any display setup by providing 360\u00b0 visibility. In this tutorial, we will explain what is important when using this 2\u00a0m + advertising tower and how to design it.<\/p>\n","protected":false},"author":39,"featured_media":11065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>InDesign tutorial: Designing a pop-up tower<\/title>\n<meta name=\"description\" content=\"Banners in all sizes and variations are popular advertising displays at exhibitions. 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