Shortcut to downloading the postcard templates<\/strong>.<\/p>\n Templates A6<\/span><\/a><\/p>\n Templates long format<\/span><\/a><\/p>\n<\/div>\n Table of contents<\/strong><\/p>\n <\/a><\/p>\n What is tangible with the hands has a completely different effect than texts and (moving) images on a monitor. Keyword: Haptics<\/strong>. Besides the experience of literally “touching”, postcards offer other advantages<\/strong> compared to digital media:<\/p>\n They can be used for a different purpose<\/strong> – even if it is only for decoration. In this way, the advertising messages not only remain in the memory, but ideally also in the field of vision.<\/p>\n In addition, postcards have a higher value<\/strong>, appear more exclusive<\/strong> and more credible<\/strong> and, in contrast to advertising by e-mail, require no opt-in<\/strong>.<\/p>\n And this is how many different ways you can use postcards in marketing:<\/p>\n Many people automatically think of email marketing when they think of mailing. However, this instrument dates back to pre-digital times and was initially called an advertising letter. With the advent of digital mailing options, it was somewhat sidelined.<\/p>\n In the meantime, the inboxes of e-mail accounts are overflowing, while the letterbox at home often remains empty. Real mail thus becomes something special. With an attractively designed postcard, you can therefore easily generate attention. There are plenty of occasions.<\/p>\n The effort for sending postcards is lower than you think.<\/p>\n In companies with only a few customers or when addressing premium customers, you can also address your clientele individually.<\/p>\n The approach is broadly based, yet wastage is comparatively low here. Because only those who are really interested will take a card.<\/p>\n Postcards that offer an additional benefit are particularly successful: as a voucher<\/strong> for a product sample, as a bonus card<\/strong>, as a discount voucher<\/strong> or simply with an understandable way description<\/strong> to the shop.<\/p>\n <\/a><\/p>\n The standard size of a postcard<\/a> is A6<\/strong> (14.8 cm long and 10.5 cm wide). This makes it the most cost-effective format and particularly well suited for mailing campaigns<\/strong>. Most postcards are also printed and sent in this size.<\/p>\n Theoretically, many other sizes are also possible: rectangular with fancy dimensions, square, round or a completely different shape. Such formats attract even more attention, but are also associated with higher costs.<\/p>\n We have compiled postcard templates in the following formats for you:<\/p>\n As a template, we have created two different layout variants (with four lines<\/a> as well as with three lines and one lowered<\/a>) for you to use for your individual postcard designs.<\/p>\n Template back in A6 format – variant 1<\/a><\/strong><\/p>\n Template back cover in A6 format – variant 2<\/a><\/strong><\/p>\n Template back in A6 format – variant 1 and 2 in one file<\/strong>.<\/p>\n <\/p>\n<\/div>\n Lines for the recipient’s name, address, country and a placeholder for the stamp – these are the basic elements that make up the back of a postcard. In A6 format, this information takes up almost half of the entire postcard.<\/p>\n In addition, there are franking and coding zones. The franking zone is where the franking stamp is located. In the coding zone, the orange-red code is applied, which helps to sort and forward the postcards by machine. The coding zone is often forgotten, but it occupies the lower 1.5 cm of a postcard.<\/p>\n Four lines, each 10 mm apart:<\/p>\n Three lines with 10 mm spacing each including lowered fourth line:<\/p>\n The long format offers considerably more space than A6. Again, you will find a layout with four lines<\/a> as well as one with three and one lowered<\/a>.<\/p>\n Template back in DIN long – variant 1<\/a><\/strong><\/p>\n Template back side in DIN long – variant 2<\/a><\/strong><\/p>\n Template back side in DIN long – variant 1 and 2 in one file<\/strong>.<\/p>\n <\/p>\n<\/div>\n On long format postcards, the recipient’s name, address, country and stamp take up only a third of the available space. But here, too, coding and franking are required. If the reverse side is to be used as design space and provided with text, logo and other graphic elements, important elements should not be placed in either the franking or the coding zone.<\/p>\n Four lines, each 10 mm apart:<\/p>\n Three lines with 10 mm spacing each including lowered fourth line:<\/p>\n You have an idea, but the design of your own promotional or greeting card is still a bit of a challenge. Design your postcards easily with our online design editor.<\/p>\n Design postcards online now<\/span><\/a><\/p>\n You are guided step by step through the design and choose between different layout templates, colours and fonts. You can add your own text, upload your logo and your own images – or choose one of the millions of professional photos from the Shutterstock image database. This is free of charge for your postcard design.<\/p>\n How valuable the postcard actually looks depends not least on the quality of the material used and the processing.<\/p>\n For postcards, we recommend using papers that are coated and uncoated<\/strong> at the same time. The smooth surface of the coated front shows off the actual motif very well, while the uncoated back can be written on.<\/p>\n In trend and sustainable are environmental papers<\/strong>. Where it fits, postcards on organic and natural papers<\/a> therefore do very well. Products made from recycled paper can be printed climateneutrally<\/a>, which benefits your image.<\/p>\n Fine paper such as Gmunder Papier<\/a> also leaves a lasting impression.<\/p>\n Under no circumstances should a postcard be too “flabby” and thus look cheap. The paper used should therefore not be less than 230 g\/m\u00b2. For particularly sturdy postcards, a grammage of 350 g\/m\u00b2 is also possible; more is usually not required. Noble paper also conveys high value in the lower range between 230 and 250 g\/m\u00b2.<\/span><\/span><\/p>\n A special eye-catcher can never hurt. For example, effect colours<\/a> or glossy partial UV varnish<\/a> ensure high attention.<\/p>\n Authors:<\/strong> Anja<\/a>, Iris<\/a><\/p>\n<\/div>\n This article was first published on 28 March 2017 and updated with new templates in May 2023.<\/p>\n","protected":false},"excerpt":{"rendered":" Postcards are a wonderful medium for private and business communication as well as for direct marketing measures. But especially the design of the reverse side is subject to some guidelines, which we present to you.<\/p>\n","protected":false},"author":35,"featured_media":40012,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"yoast_head":"\n\n
Postcards in marketing<\/h2>\n
Cards as mailing<\/h3>\n
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Postcards for individual customer approach<\/h3>\n
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Cards to display<\/h3>\n
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Postcard templates for designing the back<\/h2>\n
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Postcard templates in DIN A6 format<\/h3>\n
<\/a>Templates for free download: Postcards in A6<\/h3>\n
<\/a>Layout template 1<\/h4>\n
![\"Postcard-back-DIN-A6-template1\"](\"https:\/\/fr.onlineprinters.ch\/blog\/wp-content\/uploads\/2023\/06\/Postkarte-Rueckseite-DIN-A6-Vorlage1-1024x734.jpg\")
<\/a><\/p>\n<\/div>\n![\"Postcard-back-DIN-A6-Template1-Explanation\"](\"https:\/\/fr.onlineprinters.ch\/blog\/wp-content\/uploads\/2023\/06\/Postkarte-Rueckseite-DIN-A6-Vorlage1-Erklaerung-1024x734.png\")
<\/a><\/p>\n<\/a>Layout template 2<\/h4>\n
![\"Postcard-back-DIN-A6-template2\"](\"https:\/\/fr.onlineprinters.ch\/blog\/wp-content\/uploads\/2023\/06\/Postkarte-Rueckseite-DIN-A6-Vorlage2-1024x734.jpg\")
<\/a><\/h3>\n<\/div>\n![\"Postcard-back-DIN-A6-Template2-Explanation\"](\"https:\/\/fr.onlineprinters.ch\/blog\/wp-content\/uploads\/2023\/06\/Postkarte-Rueckseite-DIN-A6-Vorlage2-Erklaerung-1024x734.png\")
<\/a><\/h3>\n<\/a>Long format postcard templates<\/h3>\n
<\/a>Templates to download: Long format postcards<\/h3>\n
<\/a>Layout template 1<\/h4>\n
![\"Postcard-backside-DIN-long-template1\"](\"https:\/\/fr.onlineprinters.ch\/blog\/wp-content\/uploads\/2023\/06\/Postkarte-Rueckseite-DIN-lang-Vorlage1-1024x521.jpg\")
<\/a><\/p>\n<\/div>\n![\"Postcard-back-DIN-long-template1-Explanation\"](\"https:\/\/fr.onlineprinters.ch\/blog\/wp-content\/uploads\/2023\/06\/Postkarte-Rueckseite-DIN-lang-Vorlage1-Erklaerung-1024x521.png\")
<\/a><\/h4>\n<\/a>Layout template 2<\/h4>\n
![\"Postcard-back-DIN-long-template2\"](\"https:\/\/fr.onlineprinters.ch\/blog\/wp-content\/uploads\/2023\/06\/Postkarte-Rueckseite-DIN-lang-Vorlage2-1024x521.jpg\")
<\/a><\/p>\n<\/div>\n![\"Postcard-back-DIN-long-template2-explanation\"](\"https:\/\/fr.onlineprinters.ch\/blog\/wp-content\/uploads\/2023\/06\/Postkarte-Rueckseite-DIN-lang-Vorlage2-Erklaerung-1024x521.png\")
<\/a><\/p>\n<\/a>Design your own postcards online<\/h2>\n
![\"Postcards_story_online_design\"](\"https:\/\/fr.onlineprinters.ch\/blog\/wp-content\/uploads\/2023\/06\/Poskarten_online-gestalten-1024x465.jpg\")
<\/a><\/p>\n<\/a>Paper recommendations<\/h2>\n
Front side coated, back side uncoated<\/h3>\n
Sustainable and noble papers<\/h3>\n
Good to hold thanks to high grammage<\/h3>\n
For wow effects<\/h3>\n