{"id":17415,"date":"2019-05-22T10:00:07","date_gmt":"2019-05-22T08:00:07","guid":{"rendered":"https:\/\/www.diedruckerei.de\/magazin\/?p=17415"},"modified":"2025-05-19T09:55:52","modified_gmt":"2025-05-19T07:55:52","slug":"print-logo-on-promotional-items","status":"publish","type":"post","link":"https:\/\/www.onlineprinters.ie\/magazine\/print-logo-on-promotional-items\/","title":{"rendered":"How to print a logo on promotional items"},"content":{"rendered":"<p><span lang=\"EN-GB\">Promotional items are a staple at most exhibitions and events today. The ballpoint pen is one of the most popular giveaways on such occasions. To make sure the ballpoint pen achieves the desired impact, a few key points have to be observed. In this tutorial, you will learn all about the workflow from vectorizing the logo to selecting spot colours and placing your logo.<\/span><!--more--><\/p>\n<p><span lang=\"EN-GB\">Before starting to design ballpoint pens, there are a few things to consider. Thanks to their flexibility, pens make great promotional gifts. Due to the pen&#8217;s size, you only have a limited design area to work with. What is more, a special printing technique is employed to print on pens and this makes complex designs impossible. Therefore, it is recommended to print a company logo or brand image on pens. To make sure that the result meets your expectations, you have to follow a specific design workflow and observe the instructions from your print shop.<\/span><\/p>\n<p><strong>Content:<\/strong><\/p>\n<ul>\n<li><a href=\"#bereich\">The printable area with the template to download<\/a><\/li>\n<li><a href=\"#tampon\">The printing technique: How a ballpoint pen is printed<\/a><\/li>\n<li>Getting your logo ready for print\n<ul>\n<li>Step 1: <a href=\"#1\">Vectorizing the logo<\/a> (automatically in Illustrator, hiring an agency or without Adobe tools)<\/li>\n<li>Step 2: <a href=\"#2\">Adjusting the logo to the printable area<\/a><\/li>\n<li>Step 3: <a href=\"#3\">Defining the logo colour<\/a> and\u00a0<a href=\"#wei\u00df\">setting up white print<\/a><\/li>\n<li>Step 4: <a href=\"#4\">Converting the CMYK colour of the logo to a Pantone spot colour<\/a><\/li>\n<li>Step 5: <a href=\"#5\">Exporting the logo<\/a><\/li>\n<li>Step 6: <a href=\"#6\">Checking the artwork<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 id=\"bereich\"><span lang=\"EN-GB\">The printable area<\/span><\/h2>\n<p><a href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-printable-area.png\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image aligncenter size-large wp-image-17432\" src=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-printable-area.png\" alt=\"A black and silver pen is shown with a red rectangle highlighting a printed area measuring 4 x 0.6 cm, indicating the available space for customization or branding.\" width=\"696\" height=\"378\" \/><\/a><\/p>\n<p><span lang=\"EN-GB\">The Onlineprinters web shop carries a varied selection of printable ballpoint pens. The different pen models provide different dimensions of printable area. Most ballpoint pens available at Onlineprinters can be printed on an area of 4\u00a0x\u00a00.6\u00a0cm. So first check the size of the printable area on the pen model you chose by clicking on\u00a0<\/span><span lang=\"EN-GB\">Details<\/span><span lang=\"EN-GB\">\u00a0in the upper right menu of the product configuration and open the preview of the ballpoint pen. Bear in mind that the printable area is slightly curved due to the shape of the pen.<\/span><\/p>\n<h3><span lang=\"EN-GB\">Template to download (4\u00a0x\u00a00.6\u00a0cm and 4\u00a0x\u00a00.7\u00a0cm)<\/span><\/h3>\n<p><span lang=\"EN-GB\">To make the work easier, you can download our Illustrator and PDF template with a printable area of 4\u00a0x\u00a00.6\u00a0cm and 4\u00a0x\u00a00.7\u00a0cm.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"op-read-more in-post aligncenter\" href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/Printable-Area-Template-Onlineprinters.zip\" target=\"_blank\" rel=\"noopener noreferrer\">Download template<\/a><\/p>\n<h2 id=\"tampon\"><span lang=\"EN-GB\">How a ballpoint pen is printed<\/span><\/h2>\n<p><a href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-print-of-ballpoint.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image aligncenter size-large wp-image-17420\" src=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-print-of-ballpoint.jpg\" alt=\"Diagram showing two sets of metal-stamping processes: on the left, three stages of pressing a flat surface, and on the right, forming a groove and pressing into a curved edge, both with highlighted contact areas.\" width=\"696\" height=\"378\" \/><\/a><\/p>\n<p><span lang=\"EN-GB\">A pen cannot pass through a printer like a sheet of paper. Rather it is printed using a special technique called pad printing where an image is transferred onto the pen using a flexible pad. With this printing method it is not possible to print complex designs using the standard inks cyan, magenta, yellow and black (CMYK). For pad printing, you can choose up to two spot colours from the Pantone Solid Coated Colours range that are mixed for your print project.<\/span><\/p>\n<h2><span lang=\"EN-GB\">Example project: Preparing the &#8216;Wissensreise&#8217; logo for print<\/span><\/h2>\n<p><a href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-wissensreise.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image aligncenter size-large wp-image-17421\" src=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-wissensreise.jpg\" alt=\"White text Wissensreise with an orange lightbulb icon on a dark background. Faint outlines of pens or pencils appear on the left side, blending into the background.\" width=\"696\" height=\"378\" \/><\/a><\/p>\n<p><span lang=\"EN-GB\">In our example, we want to get the &#8216;Wissensreise&#8217; logo ready for print and adjust it to the design area available on the ballpoint pen. The logo is\u00a0originally available\u00a0as a\u00a0raster graphic in CMYK. To print smoothly, the logo first needs to be converted to a vector graphic and adjusted to the printable area in the template. Next, define the spot colours and export the print project as a PDF file.<\/span><\/p>\n<h3 id=\"1\">Step 1: Vectorizing the logo<\/h3>\n<p><span lang=\"EN-GB\">The logo in the example is originally a raster graphic in CMYK. To print correctly, the logo must not be composed of pixels but of small mathematical curves to allow it to be scaled up or down without quality loss.<\/span><\/p>\n<h4><span lang=\"EN-GB\">Vectorizing a logo automatically in Illustrator<\/span><\/h4>\n<p><a href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-vectorizing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image aligncenter size-large wp-image-17422\" src=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-vectorizing.jpg\" alt=\"A screenshot of Adobe Illustrator with the Image Trace menu open, highlighting the Make and Expand option. A logo with the text Wisse is partially visible on the artboard.\" width=\"696\" height=\"378\" \/><\/a><\/p>\n<p><span lang=\"EN-GB\">To vectorize the logo, first open a new document in Adobe Illustrator or use the\u00a0<\/span><span lang=\"EN-GB\"><a href=\"#vorlage\">above template<\/a><\/span><span lang=\"EN-GB\">\u00a0which includes the printable area to save one work step. Photoshop and Illustrator are linked so you can simply drag your logo without the background from Photoshop and drop it in Illustrator. Illustrator is a vector-based graphic editor which vectorizes raster graphics automatically. For this purpose, click\u00a0<\/span><span class=\"guideline\" lang=\"EN-GB\">Object<\/span><span lang=\"EN-GB\">\u00a0&gt;\u00a0<\/span><span class=\"shortcut guideline\" lang=\"EN-GB\">Image Live Trace<\/span><span lang=\"EN-GB\">\u00a0&gt;\u00a0<\/span><span class=\"guideline\" lang=\"EN-GB\">Make and Expand<\/span><span lang=\"EN-GB\">. The program automatically recognizes the outlines of your logo and vectorizes them.<\/span><\/p>\n<div class=\"custom-background custom-background-donts\">\n<p><span lang=\"EN-GB\">Please note that the performance of this function varies considerably with the quality of your logo. It may happen, for instance, that automatic vectorization creates excess anchor points resulting in ugly edges.<\/span><\/p>\n<\/div>\n<p><span lang=\"EN-GB\">So it is vital to check your logo after it has been vectorized automatically to exclude, and if necessary, remedy conversion errors.<\/span><\/p>\n<div class=\"custom-background custom-background-dos\">\n<p><span lang=\"EN-GB\">To create ideal conditions for automatic vectorization in Illustrator, you should provide for maximum contrast between the logo and the background. It is helpful to first colour the logo black and then convert it in Illustrator.<\/span><\/p>\n<\/div>\n<h4><span lang=\"EN-GB\">Hiring an agency<\/span><\/h4>\n<p><a href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-agency.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image aligncenter size-large wp-image-17423\" src=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-agency.jpg\" alt=\"Logo with a light bulb icon followed by the word Wissensreise in a modern, red outlined font on a gray background.\" width=\"696\" height=\"378\" \/><\/a><\/p>\n<p>If your logo is too complex to be vectorized automatically or if you do not have Illustrator, you can hire a specialist agency or a graphic designer to do the job for you. They will professionally reconstruct your logo manually so you can use it for other purposes as well.<\/p>\n<h4>Vectorizing a logo without Adobe tools<\/h4>\n<p>If you don&#8217;t have an Adobe tool to vectorize your logo, you can also convert it using<\/p>\n<ul>\n<li>online tools (e.g. <a href=\"http:\/\/vectorization.org\/\">vectorization.org<\/a>)<\/li>\n<li>or redraw it manually using offline programs.<\/li>\n<\/ul>\n<p>For more details on these methods and the eligibility of your logo for <a href=\"https:\/\/www.onlineprinters.ie\/c\/print-files\/vectordata\">vectorization<\/a>, visit the\u00a0Onlineprinters Support Centre.<\/p>\n<div class=\"custom-background custom-background-donts\">\n<p>Vectorization.org is a free service which delivered relatively good results in our tests. But bear in mind that you can only use online vectorization tools for laser engravings and monochrome pad and screen prints. Also make sure to specify the spot colour in the file name (e.g.: Your project name_Pantone 14-00216 Lint).<\/p>\n<\/div>\n<h3 id=\"2\">Step 2: Adjusting the logo to the printable area<\/h3>\n<p><a href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-adjust-logo-to-printable-area.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image aligncenter size-large wp-image-17424\" src=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-adjust-logo-to-printable-area.jpg\" alt=\"A digital design shows a rectangle labeled printable area 4cm x 0.6cm with the word Wissenreise and a lightbulb icon inside. Below is a horizontal line labeled 0.3mm Line strength for comparison.\" width=\"696\" height=\"378\" \/><\/a><\/p>\n<p><span lang=\"EN-GB\">After inserting the logo into the\u00a0<\/span><span lang=\"EN-GB\"><a href=\"#vorlage\">template<\/a><\/span><span lang=\"EN-GB\">\u00a0with the printed area, you will notice that the logo is much too big. To resize the logo to fit the available area, first select the logo, left-click and hold a corner handle, and while holding down both the\u00a0<\/span><span class=\"shortcut\" lang=\"EN-GB\">Alt<\/span><span lang=\"EN-GB\">\u00a0and\u00a0the <\/span><span class=\"shortcut\" lang=\"EN-GB\">Shift<\/span><span lang=\"EN-GB\"> key, scale it down to the required size. If permitted in your corporate design guidelines, you can set the logo and the word mark to the same height to make best use of the available space.<\/span><\/p>\n<p><span lang=\"EN-GB\">After positioning your logo, check the line width. Both the logo and the word mark should not be smaller than the recommended 0.3\u00a0mm so that all elements are easily legible and fully printable.<\/span><\/p>\n<div class=\"custom-background custom-background-dos\">\n<p><span lang=\"EN-GB\">If the line width of your logo is insufficient, you can try to enhance it in Illustrator. To do so, select the logo and click\u00a0<\/span><span class=\"guideline\" lang=\"EN-GB\">Object<\/span><span lang=\"EN-GB\">\u00a0&gt;\u00a0<\/span><span class=\"guideline\" lang=\"EN-GB\">Path<\/span><span lang=\"EN-GB\">\u00a0&gt;\u00a0<\/span><span class=\"guideline\" lang=\"EN-GB\">Offset Path<\/span><span lang=\"EN-GB\">. The Offset Path dialog box opens in which you can enter the path offset. Change the value in small increments first to preserve the details and outlines of your logo.<\/span><\/p>\n<\/div>\n<h3 id=\"3\">Step 3: Defining the logo colour<\/h3>\n<p><a href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-define-logo-colour.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image aligncenter size-large wp-image-17425\" src=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-define-logo-colour.jpg\" alt=\"A rectangular printable area labeled 4cm x 0,6cm contains the word Wissensreise with a lightbulb icon. Below, a line labeled 0,3mm Line strength for comparison: shows the line\u2019s thickness.\" width=\"696\" height=\"378\" \/><\/a><\/p>\n<h4><span lang=\"EN-GB\">First colour the logo in CMYK if the Pantone value is unknown<\/span><\/h4>\n<p><span lang=\"EN-GB\">To colour the logo (first the light bulb in the example) in Illustrator, first set up the standard colour values of your logo in CMYK if you don&#8217;t know the values of the corresponding (Pantone) spot colour. For this purpose, open the\u00a0<\/span><span class=\"guideline\" lang=\"EN-GB\">Colour Themes<\/span><span lang=\"EN-GB\">\u00a0and create a\u00a0<\/span><span class=\"guideline\" lang=\"EN-GB\">new swatch<\/span><span lang=\"EN-GB\">. In the example the swatch has the values C: 0, M: 30, Y: 85 and K: 0 For a better overview, you should\u00a0<\/span><span class=\"guideline\" lang=\"EN-GB\">name the swatch<\/span><span lang=\"EN-GB\">. Here, we named the swatch &#8220;Logo Orange&#8221;. We want to use white as the word mark colour.<\/span><\/p>\n<p><a href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-white.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image aligncenter size-large wp-image-17426\" src=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-white.jpg\" alt=\"A software dialog box titled New Swatch appears over a design template with the text printable area 4c and an icon of a yellow lightbulb on the left. The dialog box displays color settings and options.\" width=\"696\" height=\"378\" \/><\/a><\/p>\n<h4 id=\"wei\u00df\">Creating the word mark in the logo in white print<\/h4>\n<p><span lang=\"EN-GB\">Onlineprinters has specific requirements for printing white on promotional items. First create a\u00a0<\/span><span class=\"guideline\" lang=\"EN-GB\">new swatch<\/span><span lang=\"EN-GB\">\u00a0and set its colour to white. Then\u00a0<\/span><span class=\"guideline\" lang=\"EN-GB\">name the swatch<\/span><span lang=\"EN-GB\">\u00a0&#8220;<strong>white<\/strong>&#8221; and subsequently set the\u00a0<\/span><span class=\"guideline\" lang=\"EN-GB\">Color Type<\/span><span lang=\"EN-GB\">\u00a0to &#8220;<strong>Spot<\/strong>&#8220;. These settings are mandatory for printing white.<\/span><\/p>\n<div class=\"custom-background custom-background-dos\">\n<p><span lang=\"EN-GB\">Always choose a pen colour that provides a stark contrast to your logo. In our example, we know that the logo is orange and the word mark white. To assure that both elements are easily legible in the final result, a blue ballpoint pen would be a good choice.<\/span><\/p>\n<\/div>\n<h3 id=\"4\">Step 4: Converting the CMYK colour of the logo to a Pantone spot colour<\/h3>\n<p><a href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-spot-colour.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image aligncenter size-large wp-image-17427\" src=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-spot-colour.jpg\" alt=\"Screenshot of a design software showing color selection and swatches menus. A lightbulb icon is selected, and a dropdown menu highlights \u201cPANTONE+ Solid Coated\u201d under color books options.\" width=\"696\" height=\"378\" \/><\/a><\/p>\n<p><span lang=\"EN-GB\">As mentioned above, the special print technique used for your promotional item requires\u00a0<strong>spot colours<\/strong>; <strong>CMYK is not possible<\/strong>. So we have to convert the CMYK colour for the light bulb to a spot colour.<\/span><\/p>\n<div class=\"custom-background custom-background-dos\">\n<p><span lang=\"EN-GB\">If you don&#8217;t know the exact colour value of your logo as a Pantone colour, Illustrator can help you. The program performs the following steps to determine the spot colours from the Pantone Solid Coated Colours system that are the closest match for your CMYK colour values.<\/span><\/p>\n<\/div>\n<p><span lang=\"EN-GB\">For this purpose, select the coloured light bulb, open the\u00a0<\/span><span class=\"guideline\" lang=\"EN-GB\">Color Themes<\/span><span lang=\"EN-GB\">\u00a0again and create a\u00a0<\/span><span class=\"guideline\" lang=\"EN-GB\">New Color Group<\/span><span lang=\"EN-GB\">. Because you selected the logo, the orange colour will be included in the new colour group as a copy. Next click the\u00a0<\/span><span class=\"guideline\" lang=\"EN-GB\">folder<\/span><span lang=\"EN-GB\"> icon of your colour group and then the\u00a0<\/span><span class=\"guideline\" lang=\"EN-GB\">Edit or Apply Color Groups<\/span><span lang=\"EN-GB\"> icon.<\/span><\/p>\n<p><span lang=\"EN-GB\">A dialog box opens in which only the drop-down list in the lower part is relevant for you. Choose\u00a0<\/span><span class=\"guideline\" lang=\"EN-GB\">Color Books<\/span><span lang=\"EN-GB\">\u00a0and\u00a0<\/span><span class=\"guideline\" lang=\"EN-GB\">Pantone Solid Coated<\/span><span lang=\"EN-GB\">. Confirm your settings with\u00a0<\/span><span class=\"guideline\" lang=\"EN-GB\">OK<\/span><span lang=\"EN-GB\">. Open the Colour Themes again and move the mouse over the orange swatch inside the new colour group.<\/span><\/p>\n<p><a href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-pantone-136c.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image aligncenter size-large wp-image-17428\" src=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-pantone-136c.jpg\" alt=\"Screenshot of Adobe Illustrator displaying part of a design file. The visible area shows a palette, tools, and text reading printable area 4cm x 0,6cm near the bottom-center.\" width=\"696\" height=\"378\" \/><\/a><\/p>\n<p><span lang=\"EN-GB\">It should have been replaced with the corresponding Pantone colour value by Illustrator. In our example, the orange was converted to\u00a0<strong>Pantone 136C<\/strong>.<\/span><\/p>\n<h3 id=\"5\">Step 5: Exporting the logo<\/h3>\n<p><a href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-export-logo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image aligncenter size-large wp-image-17429\" src=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-export-logo.jpg\" alt=\"A screenshot of the Save Adobe PDF dialog box in Adobe Illustrator, displaying various PDF settings and options, with the General tab selected and the Save PDF button visible at the bottom.\" width=\"696\" height=\"378\" \/><\/a><\/p>\n<p><span lang=\"EN-GB\">The product configuration of the Onlineprinters web shop specifies that the artwork must be submitted as a\u00a0<strong>PDF file<\/strong>. If you have used the\u00a0<\/span><span lang=\"EN-GB\"><a href=\"#vorlage\">template<\/a><\/span><span lang=\"EN-GB\">\u00a0which includes the printable area, hide everything except for your logo in the\u00a0<\/span><span lang=\"EN-GB\">Layers panel<\/span><span lang=\"EN-GB\">. Next click\u00a0<\/span><span lang=\"EN-GB\">File<\/span><span lang=\"EN-GB\">\u00a0&gt;\u00a0<\/span><span lang=\"EN-GB\">Save as<\/span><span lang=\"EN-GB\">. Choose the\u00a0<\/span><span lang=\"EN-GB\">PDF<\/span><span lang=\"EN-GB\">\u00a0format in the dialog that opens and click again\u00a0<\/span><span lang=\"EN-GB\">Save<\/span><span lang=\"EN-GB\">. In the following dialog box, specify that the project is a high-quality print and set\u00a0&#8220;No conversion&#8221; on the <\/span><span lang=\"EN-GB\">Output<\/span><span lang=\"EN-GB\"> tab. Then click\u00a0<\/span><span lang=\"EN-GB\">Save<\/span><span lang=\"EN-GB\">\u00a0to export your logo.<\/span><\/p>\n<div class=\"custom-background custom-background-donts\">\n<p><span lang=\"EN-GB\">Note: Make sure that the file you want to export contains only the content you want to be printed. In this case, only the logo in the specified colours will be exported without any additional layers or other elements.<\/span><\/p>\n<\/div>\n<h3 id=\"6\">Step 6: Checking the artwork<\/h3>\n<figure id=\"attachment_17430\" aria-describedby=\"caption-attachment-17430\" style=\"width: 696px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-checking-artwork.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image wp-image-17430 size-large\" src=\"https:\/\/www.onlineprinters.ie\/magazine\/wp-content\/uploads\/2019\/05\/logo-on-promotional-items-checking-artwork.jpg\" alt=\"A computer screenshot shows a print preview window with simulation options overlaying a faded background image of a yellow lightbulb icon and partially visible text Wisse....\" width=\"696\" height=\"378\" \/><\/a><figcaption id=\"caption-attachment-17430\" class=\"wp-caption-text\">Note: The grey background in the screenshot is for illustration only.<\/figcaption><\/figure>\n<p><span lang=\"EN-GB\">After exporting your print project, you can use Adobe Acrobat Pro to check whether all print requirements are met. To do so, first open your PDF document in\u00a0<strong>Adobe Acrobat Pro<\/strong>\u00a0and click\u00a0<\/span><span class=\"guideline\" lang=\"EN-GB\">Tools<\/span><span lang=\"EN-GB\">. Here choose the\u00a0<\/span><span class=\"guideline\" lang=\"EN-GB\">Print Production Tool<\/span><span lang=\"EN-GB\"> and click\u00a0<\/span><span class=\"guideline\" lang=\"EN-GB\">Output Preview<\/span><span lang=\"EN-GB\"> in the right pane.<\/span><\/p>\n<p><span lang=\"EN-GB\">As soon as the Output Preview window has opened, you will see the set up spot colours in the bottom list. Mover your mouse over the logo to verify that it is in the right place. In the &#8216;Wissensreise&#8217; logo in our example, the Pantone colour value 136C is displayed as 100 percent when moving the mouse pointer over the light bulb. If you have done everything right, you can now zoom in on your logo and it will still appear razor-sharp.<\/span><\/p>\n<div class=\"custom-background-grey\">\n<p><span lang=\"EN-GB\">Credits:<\/span><span lang=\"EN-GB\"><br \/>\nTutorials (text and video) and design by media designer, Christoph Ullrich.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When designing ballpoint pens and other promotional items, you have to follow some key steps regarding the choice of colours and the placement of your logo.<\/p>\n","protected":false},"author":46,"featured_media":17171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tutorial: How to print a logo on promotional items<\/title>\n<meta name=\"description\" content=\"When designing ballpoint 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